Link To a Bad Neighborhood and Get Penalized
"If you link to sites that are banned by Google for spamming, you are inviting the risk of getting banned for linking to a bad neighbor."
google, penalizing, bad neighbor
The bottom line is - "If you link to sites that are banned by Google for spamming, you are inviting the risk of getting banned for linking to a bad neighbor."
So first we should know that what is a bad neighborhood and how can we know that a site is a bad neighbor to link to before you get penalized by the search engines.
Bad neighbors are those websites who use unethical methods to get high rankings or are banned by the search engines for spamming. You should not link to a website if it uses unethical methods for achieving a high ranking in a search engine, spamming may work for them now but bet me it will not for longer periods. As soon, as search engines know that they are spamming they will banned and also the sites linking to that site may be penalized by lowering their rankings or even can be banned.
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