Linked In: Basic Marketing Blunders
Like me, have you received email invitations like these?
> I'm using LinkedIn to keep up with my professional contacts and help them with introductions. Since you are one of the people I recommend, I wanted to invite you to access my network on LinkedIn.
>
> Basic membership is free, and it takes less than a minute to sign up and join my network.
I've received well over 35 invitations like this, worded almost precisely the same way. The senders have acted surprise...
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Like me, have you received email invitations like these?
> I'm using LinkedIn to keep up with my professional contacts and help them with introductions. Since you are one of the people I recommend, I wanted to invite you to access my network on LinkedIn.
>
> Basic membership is free, and it takes less than a minute to sign up and join my network.
I've received well over 35 invitations like this, worded almost precisely the same way. The senders have acted surprised and offended that I did not leap to take advantage of this invitation.
Let's look at the problems in this invitation from a marketing point of view.
* Almost all of the invitations I received were from people whose names I did not recognize. Why would I want to be part of their network? The invitation doesn't say who they are, who they have access to and how I would benefit from their network.
* What is Linked In, how does it work and what are the benefits of using it? No one has yet explained this clearly in their invitatio
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