Buzzworthiness Via Human Motivation
Creating something buzzworthy can be a challenge, but a challenge worth achieving. If you can create something buzzworthy enough to get everyone buzzing about it and spreading the message virally, then youve succeeded in doing something that most marketers only dream of.
Lets take a look at buzzworthiness from the perspective of the psychology of human motivation. If we can grasp the concept of what motivates us as humans, then well have a better understanding of how to...
buzzworthiness, buzzworthy, buzz, human motivation
Creating something buzzworthy can be a challenge, but a challenge worth achieving. If you can create something buzzworthy enough to get everyone buzzing about it and spreading the message virally, then youve succeeded in doing something that most marketers only dream of.
Lets take a look at buzzworthiness from the perspective of the psychology of human motivation. If we can grasp the concept of what motivates us as humans, then well have a better understanding of how to utilize the motivation factors to encourage the viral spread of our message through starting a buzz.
The famous psychologist Abraham Maslow presented what he called the Hierarchy of Needs. According to this hierarchy, if a human doesnt have their basic needs met, then they will be motivated mostly by meeting those basic needs first, giving less importance to the other needs. Lets take a look at this hierarchy below:
1. Physiological needs: Food, water, shelter, and sex.
2. Safety: Freedom from the threat of physical and emotional
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